Hi! I’m Caroline.

I'm a creative strategist who really loves a good story. In fact, with a background in clinical social work and book publishing, storytelling (and listening) has been the bedrock of my career as a marketer—and I’m just getting started. Why? Because the world, I believe, is still full of wonder. There are still reasons to explore, to stand in awe, to seek big answers to quiet questions. Stories are what help us marvel and find connection in our experiences, to share our reasons with others and find inspiration in theirs.

My portfolio is filled with content that demonstrates how I’ve helped brands and businesses like yours tell their stories. I strive to blend creativity with evidence-based strategy in my approach to any messaging, creative asset or marketing plan, and I’m confident that’s shown here.

But life is more than what we do for a living, and my free time is spent chasing as much joy as I can with my little family in Raleigh, North Carolina. I love to read romance novels, snuggle my dog, spy on birds, sneak a late-night bowl of cereal, and hold hands with my honey. The story I’m writing for myself is simple but oh so sweet.

Have a look around, get to know me better and don't hesitate to reach out if you have any questions! I’m looking forward to hearing your story.

What I can do for you (like, really well)

  • I build brands from the ground up, mining the many narrative options for the diamond that makes them different. I lead the development of core values, unique selling points and messaging pillars that are the foundation for resonant, trust-building marketing.xt goes here

  • Ready to press play? From storyboarding to scripting, I translate your brand’s narrative into head-turning, heart-stirring videos that drive action and make an impression viewers won’t soon forget.

  • Thumb-stopping content makes a difference for brands trying to cut through the noise of today’s ad-heavy search and social platforms. Luckily for them, my copy is louder.

  • Want to make your site a go-to destination? I create, edit and strategically place content that grabs attention and keeps visitors coming back—whether it's through in-depth articles or vibrant site sections that educate, inspire and showcase your brand. Plus, it’s all optimized for search engine dominance.

  • Inbox overload meets its match with my email copy, send strategies and drip campaigns designed to nurture audiences. From subject line to send date, I work to build brand loyalty and a swift path to conversion.