Since 1915, Baker Roofing has led the Carolinas in quality roof repair and replacement for businesses across the state. But expansion into the B2C market required a new brand to tell the story of that growth.

Enter Baker Home Exteriors, a full-service solution for every homeowner’s exterior renovation dreams. The client came to our agency asking for an elegant, elevated brand that made exterior upgrades as exciting as interior design. I responded with an inspired new direction for the brand’s values, style, messaging and website content strategy that didn’t sacrifice its historic roots—and centered the homeowner’s vision every step of the way.