Inspiring shower envy through aspirational creative
My Role
Creative Strategist, Copywriter
Key Deliverables
Creative Concepts, Paid Media and Email Assets
KOHLER LuxStone is a one-day custom shower solution and one of Kohler’s first direct-to-consumer businesses. It’s a shower for the stylish, the escapist, the indulgent, the mama-I’ve-made-its, and the brand needed a way to speak to target audience members online and drive leads.
I worked with art directors, graphic designers and paid media strategists to deliver on monthly creative concepts for email and paid media designed to stop the scroll and give users a drop of Kohler luxury.








