Helping a wedding photographer fall in love with his brand
My Role
Creative Strategist, Copywriter
Key Deliverables
Brand Refresh, Core Messaging Pillars, SEO Page Optimizations, Copywriting
David Howell, a Raleigh-based wedding photographer, loves nothing more than bearing witness to big love—but his online presence lacked the heart found in his portfolio. With goals of reaching brides beyond North Carolina and growing his business along the East Coast, David needed a website that highlighted his artistry and spoke to clients the way he would: thoughtfully, passionately, earnestly.
I worked with David to redesign the look and feel of his site, including writing all new copy to translate David’s uniquely heartfelt approach and gentle spirit onto every page. Who doesn’t love a brand story that’s all about love stories?





